Inclusive Gen AI – a framework for mitigating risk

Join us to explore how to harness the power of Gen AI responsibly and use the technology as a powerful driver of inclusive growth.

Ninety percent of multinational brands say addressing the risk of bias and discrimination in Gen AI-enabled marketing is extremely or very important. Yet only 27% report taking active steps to mitigate these risks, revealing a significant “perception-action gap”.

Building on WFA’s new Inclusive Gen AI Marketing Framework, this 60-minute session will unpack where and how bias can occur across the Gen AI deployment cycle and explore how marketers can ensure the technology becomes a driver of creativity, representation and brand growth.

With:

• Sarah Fleury, Global Head of Digital, Bailey’s; Progressive Marketing Co-Lead, Diageo
• Zarina Raja, Head of Digital Capability Development, Diageo
• Amy Arnell, Generative AI Business Manager, The Brandtech Group