Spotlight: From fandom to growth: How inclusive marketing wins the World Cup moment

Sport is one of the few forces that bring people together across differences, creating shared experiences rooted in pride, identity, and belonging. For brands, this creates a unique opportunity to connect with audiences in ways that are inclusive, culturally relevant, and effective.

This session will focus on how inclusive marketing translates into action, helping brands build relevance with audiences that are central to future growth while delivering real business impact.

At the end of the session, you will have learned about:

• The inclusive power of sport as a growth engine
• What differentiates brands that connect
• How to turn moments into measurable impact 

 Speakers include:

Speaker tbc, PepsiCo

Valeria Piaggio, Global Leader, Inclusive Growth, Sustainable Transformation Practice, Kantar