Webinar

Join WFA and James Hurman, researcher and entrepreneur, for a spotlight on WFA members’ top priority – marketing effectiveness. In this session, James will focus on the need for balanced investment between brand and performance marketing. He'll challenge how marketers measure success, arguing that judging all advertising by short-term sales systematically undervalues the investment that drives future […]

Most accidental greenwashing happens because sustainability leaders are brought into the marketing process too late. When marketing and sustainability jointly own sustainable marketing communications, brands can avoid costly missteps, sharpen their creative quality, and deliver commercial results. Join this WFA webinar with guest speakers Preeti Srivastav (Asahi Group Holdings) and Jonathan Hall (Kantar) to hear how they partnered to […]

In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter In a rapidly evolving brand/agency landscape, staying informed of major developments and industry trends beyond the noise and […]