Den forløbne uge havde igen et par væsentlige nyheder, hvor myndigheder verden over lægger øget pres på at skærme børn imod de skadelige effekter fra platformene (Tiktok, Instagram, Youtube, Snap mfl.).
Mens den danske regering (som tidligere fik OK fra EU til at indføre sin egen aldersgrænse) vil indføre en aldersgrænse på 15 år på de annoncebærende sociale medier, har myndighederne i New York anlagt sag imod platformene, for den skadelige virkning de har på børn/unge. Se nyheden her fra WFA:
New York City sues social media giants over youth mental health concerns The City of New York, along with its Department of Education and public hospital network, has filed a federal lawsuit against Meta, Alphabet, Snapchat and TikTok’s parent company ByteDance, accusing them of driving a “youth mental health crisis”. The complaint alleges that the platforms’ algorithms intentionally exploit young users’ psychology to maximise engagement, and “drive advertising revenues”. The city says this has led to sleep deprivation, chronic absenteeism and dangerous behaviours, placing heavy costs on schools and health services. Meta, TikTok and Snapchat have not commented, while Google rejected the claims as a misunderstanding of YouTube’s operations. The lawsuit adds to growing scrutiny of how engagement-driven, ad-funded platform design impacts young people’s wellbeing.
Samtidig udvider bla. Meta sin egen funktion der giver forældre øgede muligheder for at beskytte børn via nye indstillinger i Meta’s apps.
WFA har også beskrevet den danske regerings tiltag:
Denmark leads on “digital majority age” as EU steps up efforts to protect minors online
Danish Prime Minister Mette Frederiksen announced the government’s plans to ban under-15s from social media and require parental consent for those aged 13-14. This comes right before the adoption of the Jutland Declaration in the EU, which aims to create a safer online environment for children and young people, with Denmark currently holding the Presidency of the Council of the EU. The initiative follows the statement of the European Commission President, Ursula von der Leyen, that Brussels will examine similar measures at EU level, drawing lessons from Australia, where a ban for under-16s will take effect from 10 December. Other countries, including France, Norway, Greece and Spain, are pursuing comparable paths, reflecting how online protection of minors has become a major political priority. Looking at the Australian case, it will be up to the social media platforms to ensure that robust age assurance mechanisms are in place to estimate and verify the actual age of a user.
Vi vil fortsat arbejde for at virksomheder kan annoncere på de sociale medier, uden at der er risiko for at det skader børn.
Vil du høre mere om det, så kontakt os.
