Google indgår forlig i USA-søgsmål om målrettet reklame til børn
Google har indvilliget i et forlig på 30 millioner dollars i et langvarigt gruppesøgsmål i USA vedrørende børns online-privatliv. Sagen udspringer af påstande om, at YouTube indsamlede personlige oplysninger fra børn under 13 år til brug for målrettet reklame uden forældrenes samtykke
Fra WFA: “Google has agreed to a $30 million settlement in a long-running class action lawsuit in the US concerning children’s online privacy. The case stems from allegations that YouTube collected personal information from children under 13 for targeted advertising without parental consent, in violation of state privacy laws and the Children’s Online Privacy Protection Act (COPPA).
This follows earlier enforcement in 2019, when the New York State Attorney General and the US Federal Trade Commission sued the company for similar violations, resulting in a $170 million penalty – the largest COPPA settlement at that time – and requiring YouTube to label videos as ‘Made for Kids’ or ‘Not Made for Kids.’ The class action, filed by the parents of 34 children, claimed that persistent identifiers were used to track children without consent between 2013 and 2019. Google initially won the case in district court; however, this decision was reversed in 2023. Following recent mediation, the settlement applies to children who viewed YouTube content from July 2013 through April 2020, pending court approval.
Kilde (WFA)
More from WFA: EU seeks views on labelling AI-generated content
The European Commission has launched a public consultation on the EU AI Act to gather feedback and opinions from businesses, experts and the public on how AI-generated and manipulated content should be labelled and disclosed.
The EU AI Act aims to drive transparency in AI use, and advertisers using AI-generated content in creative assets or offering AI-powered chatbots and services may be subject to transparency and disclosure requirements.
This consultation will influence upcoming guidelines from the Commission, aimed at helping businesses understand how best to comply with the Act’s transparency requirements when using generative AI, including in marketing creative
Kilde (WFA)
EU seeks views on reforming ePrivacy rules
This week, the European Commission convened a “reality check” meeting with stakeholders on the ePrivacy Directive, which complements the General Data Protection Regulation (GDPR) with rules on cookies, direct marketing and the confidentiality of online communications.
In its briefing note, the Commission described current consent rules as “disadvantageous both for users’ privacy rights and businesses’ data needs”. In this context, it is exploring allowing certain low-impact data processing without consent, aligning ePrivacy more closely with the GDPR, and introducing centrally managed cookie preference mechanisms to reduce “consent fatigue”.
As part of this work, the Commission is also seeking broader views on how it might simplify EU digital laws and make compliance easier for businesses via a ‘Digital Omnibus’.
Kilde (WFA)
