Webinar

In this session, we will share a variety of creative best practices for advertising on Meta platforms. We walk through recommendations and tools you can consider when developing your next campaign creatives.  This session will provide: 

Insight into Meta’s vision for AI, their guiding principles for responsible innovation, and recent/upcoming developments and what they mean for marketers. Tilmelding og yderligere beskrivelse her: About Knowledge Spotlight: Meta’s vision for AI - World Federation of Advertisers (wfanet.org)

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge. Join The Liberty Guild for a no-nonsense session that cuts through the noise and shows you how to genuinely leverage Generative AI to liberate your creativity […]

Running a media agency pitch is a complex process, with a wide range of factors to consider to ensure the best outcome for your business. This session will cover the approach to running an effective pitch process, covering the key steps and watch-outs from initial assessment of a long list of agencies to awarding the […]

Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence.​ This session will cover the process for brands to build the necessary in-house expertise, alignment and confidence to eventually move to a ‘hands-on keyboard’ model, while also highlighting the dependencies along the way. Where in-housing isn’t the answer, we will demonstrate […]

Focus of this session: Commercial imperatives for any media agency contract FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management of spends and transparency, including special focus on terms required to manage contracts in China.  This webinar will explore the issues advertisers may encounter, that […]

This session aims to present the current landscape of work and how this is evolving alongside economic and hiring trends. With focus on flexible talent and skills-centric talent models, the webinar will guide you through how to maximise business value, drive operational efficiency and maintain a competitive advantage when tapping into a freelance and contractor […]

The accelerating rate of change of technology will result in even faster change in the future, meaning marketers need a robust approach of assessing technology against their needs. It’s impossible to know all the tools, so this session will cover the key questions to ask when considering a new martech tool, as well as how […]

The Fundamentals of Sponsorship Series Three one-hour sessions, over a four-week period, October -November 2024.  The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential […]

Measurement is one of the key challenges for modern-day marketers, with ever-increasing pressure to show value beyond just impressions and clicks. In a cookieless world there’s an opportunity to combine measurement methodologies to create more tailored measurement strategies, but with this opportunity brings challenges. This session will present best practice guidance on how to measure […]

As 2024 comes to a close, we find ourselves at the intersection of reflection and anticipation, looking back on an eventful year in marketing while preparing for the future.  This year, the industry experienced shifts, fuelled by the climbdown on inclusion and for some a renewed focus, continuous innovations in AI, a steadfastness on creative […]