WFA webinar: Sponsorship strategy

Webinar

The Fundamentals of Sponsorship Series Three one-hour sessions, over a four-week period, October -November 2024.  The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential […]

Free

WFA Webinar: Media Measurment

Measurement is one of the key challenges for modern-day marketers, with ever-increasing pressure to show value beyond just impressions and clicks. In a cookieless world there’s an opportunity to combine measurement methodologies to create more tailored measurement strategies, but with this opportunity brings challenges. This session will present best practice guidance on how to measure […]

Free

WFA Webinar: Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

As 2024 comes to a close, we find ourselves at the intersection of reflection and anticipation, looking back on an eventful year in marketing while preparing for the future.  This year, the industry experienced shifts, fuelled by the climbdown on inclusion and for some a renewed focus, continuous innovations in AI, a steadfastness on creative […]

Free