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Digital Advertising 2024

24. August 2023 @ 08:00 - 17:00

08:30 – 09:00 Arrival & Coffee

09.00 – 09.15 Welcome and opening speach.

Welcome by hosts Joanna Burton & Ulrik Krag Morell
Joanna Burton, Adtech Advisor and investor.
Ulrik Krag Morell, Vice President, Global Supply Evangelism, Microsoft.

Opening Speech by Dorthe Bjerregaard-Knudsen
Dorthe Bjerregaard-Knudsen, Executive Vice President, COO at JP/Politikens Media Group.

09.15 – 10.35 New perspectives on digital advertising– reflections on changing perceptions and expectations

Formats and channels that contributed to last year’s digital advertising market value.
Daniel Knapp, Chief Economist, IAB Europe

How is the market doing? Not too well – status quo is unsustainable.
Nick Botton, Senior Associate, AWO Agency

Reflections and panel discussion:
New perspectives on digital advertising – reflections on changing perceptions and expectations.
– Dorthe Bjerregaard Knudsen, Executive Vice President, COO at JP/Politikens Media Group
– Peter Østrem, Nordic Market Director, Adnami
– Nick Botton, Senior Associate, AWO Agency

Q&A Moderator: Ulrik Morell, Vice President, Global Supply Evangelism, Microsoft.

10.35 – 11.00 Coffee break

11.00 – 12.00 The big picture – global trends and the future of the market

Trends from the largest digital economy in the world
Christina Boutrup, Senior China Analyst

The future of the market – which trends will survive?
Christopher Pearsell-Ross, Designer, Schibsted Future Lab

12.00 – 13.00 Lunch

13.00 – 14.00

Main stage

The future of privacy preserving measurement.

Break-out

To be announced..

Holger Maass, Regional director of Insights, TEADS

Morten Sandbæk Beck, Sales Director, IAS

Ronny Linder, CPO & Partner, Relevant Digital

Thomas Munck, Country Manager Nordics, Pubmatic

14.00 – 15.00 Retail media advertising

Development and perspectives in retail media
Peter Loell, Director, Resolution, Omnicom Media Group

Retailer as Media
Kathrine Rønhof Karstensen, Head of Matas Media, Strategy & Insights

Retailer in Media
René Tingskov, Media & Martech Manager,  Søstrene Grene

15.00 – 15.30 Coffee break

15.30 – 16.20 Good is better than perfect:
Sustainability (ESG), sustainable investments, responsible use of data

To be announced..

16.20 – 17.00 Data-driven decision-making, innovative product development, and a can-do attitude

Key note: Jacob Lauesen, Managing director, F.C. Copenhagen

NOTE: DAOM medlemmer får 500,- kr rabat (skriv til Thomas Kragh på thomas@daom.dk)

Details

Date:
24. August 2023
Time:
08:00 - 17:00
Event Category:
Website:
https://iabdanmark.dk/digital-advertising-23-2/

Venue

Pressen, JP/Politiken Media Group
JP/Politiken + Google Map

VIGTIGT: Vi har OGSÅ morgen- & eftermiddags-seminarer – se den aktuelle liste her  – DE ER GRATIS FOR MEDLEMMER