Globale indsigter fra globale ledere
World Federation of Advertisers inviterer medlemmer af Danske Annoncører og Markedsførere gratis med til Global Marketer Week 2021, som på grund af pandemien finder sted online den 20. til 22. april.
Global Marketer Week sætter i år fokus på marketing som en kraft for positiv forandring i en verden med Covid-19, klimakrise og splittelse. Globale CMO’er giver deres bud på, hvordan virksomheder kan være med til at skabe et bedre samfund, en bedre verden og bedre vækst.
Tirsdag den 20. april
- Welcome to Day One: Better Society by Stephan Loerke, WFA CEO
- Uniting Against Hate by Jonathan Greenblatt, CEO ADL, and Raja Rajamannar, CMO MasterCard
- The Value of Better Marketing by Jane Wakely, Lead CMO Mars, and Isabel Massey, Global Media Director Diageo
- Stepping up for Good and Growth by Marc Pritchard, Chief Brand Officer P&G
Onsdag den 21. april
- Welcome to Day Two: Better World by Stephan Loerke, WFA CEO
- Marketing and the Climate Crisis by Dr. Johan Rockström, Prof. Potsdam Institute for Climate Impact Research
- Making the Complex Simple by Conny Braams, Chief Digital and Marketing Officer Unilever
- Global CMO Planet Pledge by Rupen Desai, Global CMO Dole, and Gail Gallie, Co-Founder Project 17
Torsdag den 22. april
- Welcome to Day Three: Better Growth by Stephan Loerke WFA CEO
- Adapt or Perish by Chatri Sityodtong, Founder, Chairman and CEO One Championship
- China Reflections by Andrew Wu, Group President Greater Chine LVMH
- Driving Growth and Social Change by Cheryl Goh, Group VP Marketing Grab
- Growth and the Peril in Purpose by Mark Ritson, columnist Marketing Week
Tilmelding
Alle medarbejdere i Danske Annoncører og Markedsføreres medlemsvirksomheder kan deltage gratis i Global Marketing Week.
