Global Marketer Conference 2026 (Stockholm)

Global Marketer Conference 2026 is coming to Stockholm!

Global Marketer Week is the annual event for multinational marketers, bringing together the best minds from the global marketing industry since 2009. It is WFA´s flagship event, held in a different city each year; in 2026, it will take place in Stockholm, Sweden.

For the first time ever, one of the world’s most prestigious marketing conferences will take place in a Nordic country. On April 23, 2026, more than 600 leading marketers from over 30 countries will gather in Stockholm for a full day of inspiration, insights, and networking.

The conference is a unique opportunity to be part of the global conversation about the future of marketing.

Learn more and buy your ticket: trippus.net/gmw2026

Speakers

We are pleased to present the first speakers for the Global Marketer Conference.

Taide Guajardo, Chief Brand Officer Europe, P&G

Taide leads a team of over 1300 talented marketers and partner agencies across 49 countries, driving the business as a top advertising spender in Europe. A human, growth mindset leader, her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G talent pool and top notch partners. Her career spans over three decades in marketing in Procter and Gamble, in 4 geographies.

Isabel Perry, Global EVP of Strategy, DEPT

Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies, she leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy.

Andrew Tindall, SVP Global Partnerships, System1

Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.